Bachelor of Business

Entrepreneurial capability has become a strategic asset in many firms, with human resource departments prioritising entrepreneurial skills such as agility, creativity and curiosity.

This subject introduces the foundational elements of the ways in which entrepreneurs think, reason and act. Students will learn about the skillsets and mindsets expert entrepreneurs use to sense, seize and transform opportunities into new ventures.

An essential business skill is the ability to understand and be understood – to communicate effectively and to get your message across both verbally through presentation and non-verbally in writing.

Students learn the principles of effective communication, starting with a discussion of communication theory before launching into the practice of excellent writing and presentation skills. 

Centered around the four major management activities of planning, organising, controlling and leading, students will explore the structures and systems that make an organisation work.

Companies are affected by external factors relating to the economy as a whole, so understanding the basic drivers of economics and finance is essential for workers looking to enter management positions. This subject touches on the key concepts.

In our increasingly data-driven business environment, the ability to accurately collect, analyse, and interpret data sets has become a much-valued skill. In this subject, students begin to understand how to use data to inform decision-making in organisations.

Students learn how to analyse markets and market characteristics and are introduced to the principles of marketing research in today’s environment. They examine consumer behaviour and gain an understanding of the factors that influence what people and businesses buy and why.

The activities of a company need to be accounted for, and this subject provides creative students with an appreciation of the accounting function and how they can interact with it.

The legal implications of actions and activities in the creative industries are significant. Students will learn how to interact with lawyers, along with some foundational knowledge to ensure they act legally in their work endeavours.

Students will explore and discuss the difference between ethics, morals, and values and actively consider a range of moral and ethical dilemmas, as well as social and governance issues.

At the heart of every business is its people. Managing people explores talent attraction and retention along with issues such as diversity and performance management. 

How do business plan, scope, cost, manage, and evaluate key strategic projects? How do they anticipate risk? These and other questions are the focus of this subject which introduces students to the core business skill of project management. 

Modern organisations are investing resources into developing a creative climate, but what is creativity and can it be learned? Students will explore concepts such as imagination, failure, creative confidence and design thinking in a highly experiential subject focused on activity-based learning.

Firm performance is driven by strategy, and this subject explores the ways in which organisations determine ad implement business and corporate level strategies.

The world is becoming increasingly digital, and so is marketing. Models and approaches to digital marketing are examined, along with analytics to measure effectiveness.

This subject focuses on human behaviour within organisations, enabling an understanding of individuals and their relationships with others within the workplace. Teams and group dynamics are examined, along with culture and leadership. 

Conflict occurs, especially in innovative firms, and effective teams develop methods to manage and take advantage of conflict. Negotiation skills are at the core of this process, and students will actively learn the skills and techniques behind effective negotiation. 

What makes a great leader? Are leaders simply born or can all of us develop key leadership skills and abilities? This subject seeks to answer these questions by exploring and critically assessing the qualities, traits, behaviours, and characteristics of effective leaders.

As businesses grow the entrepreneurial capability of the founding team must become an organisational capability. This subject examines the entrepreneurial orientation of organisations, and the ways in which they prioritise, support and enact entrepreneurial behaviours. 

The ability to clearly think through a problem, assess issues and alternatives, and identify solutions is a key skill in business. Students explore making decisions under both certainty and uncertainty and investigate a number of different problem-solving strategies. They consider how to identify problems, implement solutions, and discuss the role of reason and ethics in problem-solving. 

Startups are not just smaller versions of large organisations: they organise themselves in a distinct manner using a unique set of frameworks. In this subject, students will learn the lean startup method by analysing the feasibility of a potential new venture. They will develop knowledge of the driving forces behind the success of early-stage ventures, and critical problem-solving skills related to new venture creation.

With knowledge and information expanding at an ever-increasing rate, it is more important than ever for businesses to be able to effectively understand and use the vast amounts of data available to them. This subject empowers students to identify, interpret and utilise data to their advantage.

In our rapidly evolving societies and business environments change is something everyone has to deal with. In this subject, we explore the history of change and how it affects businesses and people. We discuss why change, and the associated concept and practice of innovation, is important to business and how it can lead to greater competitive advantage.

Financial resources are critical ingredients to the establishment and growth of entrepreneurial ventures. In this subject, students will explore the major forces driving a need for financial resources and the different options available. Critical analytical skills will be developed by performing due diligence on real case studies and determining recommendations for investment decisions.

In this highly experiential subject, students will have the opportunity to explore and determine the feasibility of a business opportunity.